Marketing Promotions For Your Business
As a business owner, handling the many tasks of your business and trying to keep up with your advertising and marketing promotions to grow your business can easily become overwhelming.
Most business owners know that in order to grow their business, advertising is a necessity. However, with the cost of advertising these days coupled with a slow economy, many companies just don’t have the funds to put into advertising.
That’s where TnT Social Media comes in! You see, there are thousands of big corporations that want to get their products seen by the general public. They are willing to spend THEIR money to do so. At Tnt Social Media, we use their money to bring customers to you!
How Marketing Promotions Work
When we do a marketing promotion with your business we get your current customers to register for a gift certificate for your business (usually a $100 or $200 gift certificate). They can also register to win a free gift that is given away by the company that is sponsoring the promotion.
As a business, this does a couple of things for you, first of all it helps to create “buzz” around your business. Secondly, it helps to create customer loyalty.
Your part in the promotion is very simple, all you have to do is pass out simple business cards that we provide to you. The business cards will have your logo, an image of whatever the sponsor is providing and details of how to register for the promotion.
A typical promo cards will look like this:
Registering For The Drawing
Once your customer receives the marketing promotion card, it will give them a website where they can register for your promotion as well as the sponsor’s gift. All of the card design and website setup and design is done by us, we handle everything for you!
We do everything we can to make this promotion run as smoothly as possible so there are no worries for you.
The typical website design is very simple and easy to understand. It makes your customers want to do business with you and sign up for your free gift certificate.
The typical website will look like this:
Word Of Mouth Advertising
Most business owners know the power of word of mouth advertising. Here are some actual statistics that illustrate how powerful word of mouth advertising can be:
When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive, June 2010)
In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
44% of Moms use social media for brand/product recommendations; 73% trust online community recommendations. (BabyCenter LLC, July 2009)
Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)
How This Helps Your Business
When we do your campaign, we use the power of Facebook to bring you more customers. When your customer registers for your drawing, they are presented with a “Connect With Facebook” button to register. This allows them to register for your drawing and more importantly it posts an “advertisement” for your business on their wall for all their friends to see!
This “advertisement” is a personal recommendation from them to all of their friends to become your customer.
Facebook users have an average of 130 friends. By having just one of your customers register for your drawing, you have effectively “advertised” to 130 people. This is much better than traditional advertising because it is a personal recommendation from a friend rather than just an advertisement.
Their friends are 12 times more likely to become your customer because it is a personal endorsement of your business. They are personally recommending that their friends register for your gift certificate too!
When their friends register for your drawing, they too have an average of 130 friends, and so on.
As a business, this can be the most effective form of advertising that you will ever do to bring in new customers.
Within just a few day of starting a campaign, there will be thousands of local people who will be exposed to your free gift certificate promotion resulting in many new customers for you!
How much would it cost for you to place an ad on Facebook? Even if you do place an ad on facebook, it isn’t a personal endorsement from a friend. It is just like passing a billboard on the side of the road, it may get seen but it gets ignored. It is much more powerful to get a personal endorsement of your business than it is to run an ad.
What Happens Next?
Once the personal endorsement is posted on your customer’s Facebook wall, they are then taken to the sponsor’s website to enter their email address and register for the gift provided by the sponsor. The sponsor handles their give away on their own.
And The Winner Is?
The promotion will run for 30 days. On the 31st day we will choose a winner and contact that person by email to have them verify their name and date of birth. We will then bring you the name and DOB of the winner so that you may verify them with their drivers license. We will also give you the money to cover the gift certificate for the prize.
How Much Does All This Cost?
Unlike most advertising agencies, TnT Social Media does not charge both the business and the sponsor to run a promotion. We know that the cost of advertising can be outrageous, especially advertising that actually works! That’s why we get all of our costs covered by the sponsor so that there is no charge whatsoever to you.
Doing it this way it is very cost effective (FREE) for you, it brings you more customers and the sponsors are happy too.
What Type of Business Does This Work For?
We have found that this type of marketing promotion works with many different businesses. This is a short list of the many types of businesses that find this promotion effective at bringing in new customers:
- Bars and Night Clubs
- Hair Salons
- Flower Shops
- Dog Grooming
- Retail Stores
- Book Stores
- Coffee Shops
- Practically any service oriented business!